Our Mission

Our products are more than just words on clothes, it’s about standing up for our country, protecting our families, and honouring those who gave everything so we could live free.

Every day, we see headlines that remind us how fragile safety and unity can feel. From rising uncertainty in our communities to division across the nation, many Americans are asking the same question: Who is looking out for us? The answer begins with us, everyday citizens who care enough to stand tall, speak out, and wear our pride with purpose.

That’s why we’ve made it our mission to do more than sell apparel. We are committed to giving back. 3% of all profits from our store are donated directly to veteran charities across America. These organizations provide critical support from mental health care to housing and education for the heroes who put their lives on the line for our freedom.

This movement is about more than products. It’s about values:

• Safety for our families

• Respect for our veterans

• Strength for our nation

When you wear our gear, you’re not just making a statement, you’re becoming part of a community that believes America is worth protecting, worth honouring, and worth fighting for.

Together, we can remind the world that safety, freedom, and unity still matter.

Enough is enough. Stand for your country. Stand with us.

WE ARE NOT SAFE.